{"id":308,"date":"2020-01-13T11:17:52","date_gmt":"2020-01-13T11:17:52","guid":{"rendered":"https:\/\/demosites.io\/web-agency-gb\/?page_id=5"},"modified":"2025-07-02T10:17:39","modified_gmt":"2025-07-02T08:17:39","slug":"15c42-web-agency-gb-home","status":"publish","type":"page","link":"https:\/\/www.keyak.be\/","title":{"rendered":"KEYAK – Digital transformation & CX freelance consultant"},"content":{"rendered":"\n
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Freelance consultant in Digital transformation & CX <\/h1>\n\n\n\n

strategy \u203a project delivery \u203a change management<\/em><\/h2>\n\n\n\n
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LEARN MORE<\/a><\/div>\n\n\n\n
CONTACT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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I help companies accelerate their digital and customer experience transformations, delivering measurable growth, greater operational efficiency, and increased customer loyalty.<\/h3>\n\n\n\n

With a passion for business transformation, I guide clients from the definition of strategic vision & roadmap all the way through project delivery and change management, ensuring initiatives are implemented effectively and embraced across the organization. My result-oriented approach engages stakeholders and teams, breaks down silos and ensures initiatives are embraced across the organisation for a lasting impact.
With 20 years of hands-on experience across multiple industries, I bring deep expertise in digital strategy, customer experience, data & analytics, CRM, and end-to-end project management.<\/p>\n\n\n\n

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Project & Transformation. Delivered.<\/h3>\n\n\n\n

There is nothing that drives me more than getting things done ! <\/strong><\/p>\n\n\n\n

Through my 20 years <\/strong>professional experience I\u2019ve led 50+ projects<\/strong>, both as an internal employee and as an external consultant.
This experience is now at your disposal to help define the right strategy and lead your project to tangible results<\/strong>.
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Customer Experience<\/strong><\/h3>\n\n\n\n

\u201cIf you don\u2019t take care of your customer, your competitor will.\u201d <\/em>\u2013 Bob Hooey<\/p>\n\n\n\n

Focusing on the Customer <\/strong>is the best strategy to acquire new clients <\/strong>and increase loyalty <\/strong>from the existing ones.<\/p>\n\n\n\n

My pragmatic 3-steps approach<\/strong> towards a great customer experience and organic growth will get you ahead of your competitors<\/strong>. <\/p>\n<\/div>\n\n\n\n

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Digital<\/strong><\/h3>\n\n\n\n

Today, Digital transformation is powered by the seamless integration of\u00a0data & analytics, advanced digital solutions, automation, and artificial intelligence<\/strong><\/p>\n\n\n\n

I help organisations to unlock the full value of their data<\/strong> (actionable insights and smart decision making) and boost their efficiency <\/strong>(automation and cost saving).<\/p>\n\n\n\n

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Project & Transformation management<\/h2>\n\n\n\n

\u27a4 Analyzing data<\/strong> for an in-depth understanding of the business challenge <\/p>\n\n\n\n

\u27a4 Defining a solid strategy<\/strong> and business case<\/p>\n\n\n\n

\u27a4 Rolling out projects according to the roadmap <\/strong>with a solid project management approach<\/p>\n\n\n\n

\u27a4 Breaking silos\u2019 and engaging all stakeholders<\/strong> across the company

\u27a4 Understanding barriers to change to deliver an efficient change management <\/strong>plan (ADKAR)<\/p>\n\n\n\n

\u27a4 Tracking KPIs<\/strong> to monitor the added value<\/p>\n\n\n\n

\u27a4 All this, supported by a pragmatic <\/strong>and result-driven mindset<\/strong><\/p>\n\n\n\n

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\ud83d\udc49 Are you looking for support to implement a challenging project<\/strong> and\/or go through a significant change<\/strong>? <\/p>\n\n\n\n

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LET’S DISCUSS YOUR GOALS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Customer focus as directon on a compass for a satisfaction concept (3D Rendering)<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Customer focus<\/strong><\/h2>\n\n\n\n

\u27a4 I’ve supported many companies to grow their revenues by improving their Customer Experience and developing impactful digital marketing. Some of the projects I delivered : <\/p>\n\n\n\n

\u2713<\/strong> Implementing a customer experience strategy <\/strong>based on 1) customer journeys and customer insights (VOC & market research); 2) improvement projects and closed loop; 3) customer-centric company culture<\/p>\n\n\n\n

\u2713<\/strong> Digital marketing<\/strong> optimization (SEO, UX, Social, Web Analytics)<\/em> and launch of the very first automotive e-commerce<\/strong> website in Belgium<\/p>\n\n\n\n

\u2713<\/strong> Setup of a new CRM campaign<\/strong> management department and tool (Salesforce), delivering strong customer engagement<\/strong> (email open rate >35%)<\/p>\n\n\n\n

\u2713<\/strong> Customer Data<\/strong> projects, in close collaboration with IT: MDM, GDPR, predictive models, …<\/p>\n\n\n\n

\u2713<\/strong> Growth strategy<\/strong> with 10% increase in lead acquisition<\/strong><\/p>\n\n\n\n

\u2713<\/strong> Redefining the marketing operating model<\/strong> and agencies <\/strong>panel (achieving several m\u20ac yearly savings)<\/p>\n\n\n\n

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\ud83d\udc49 Are you looking to acquire more customers<\/strong> and increase the loyalty<\/strong> of the existing ones?<\/p>\n\n\n\n

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LET’S GET IN TOUCH !<\/a><\/div>\n<\/div>\n\n\n\n
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Digital & Artificial Intelligence<\/h2>\n\n\n\n

Throughout my career I had the opportunity to support many organizations with various steps of the digital transformation<\/p>\n\n\n\n